One Drop set out to create a Side Effect yoyo that was pocket friendly and budget friendly without sacrificing performance. The result is the Yelets.

The Yelets blends the modern aspects of Side Effects with the classic attributes of affordability, performance, and simplicity continuing the tradition established by the Project, M1, and CafeRacer. When it comes to pocket sized, 52mm is the perfect diameter. It's a little bigger than what is traditionally thought of as "undersized" to retain the performance of a big yo-yo, but small enough to give you confidence with chop sticks or tight tech tricks.

Once they had the specs just right, One Drop came up with a crazy idea for the name. They decided to map the diameter and width to latitude and longitude by plugging the numbers into Google Maps to see where it would end up. The result was a small city in Russia called Yelets.