Sochi - Premium Yo-Yo String.
Sōchí was founded when Luckey Li realized that he needed better, yet cheaper equipment as a competitor. AS a 5-time Canadian National Champion he knows a bit about yoyoing and for a while the idea of starting his own equipment brand sat in the back of his mind, without being acted upon. During the winter season of 2018, Josef Chung, a friend of Luckey’s, came to visit him. Luckey presented the idea and asked if it was a good one or not. The answer was obvious, and Sochi was born.
We’ve been playing with prototypes for awhile now. Originally made for Tyler Vienneau, we wanted to create a high quality nylon poly blend that would play extremely well and last a long time. We believe we’ve succeeded. The team loves it, and the players that have gotten to try it at worlds also seem to love it.
It’s light yet whips quickly for laceration combos, holds tension really well, is soft yet slightly rougher than our normal string, and overall just plays great.