Worldwide 1nnovative Leading Design (W1LD) is a prominent yo-yo brand founded by three-time China Champion Yang Chen. The brand is dedicated to crafting exceptional yo-yos that cater to the most daring tricks, viewing the yo-yo as a conduit to connect with the natural wilderness.

W1LD's flagship product, known as "w!ld," is a signature model designed by Yang Chen himself. This yo-yo features an exceptionally wide rim that embodies a balance between wildness and elegance.

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