If you missed the story on this amazing yoyo it really is something special. Collectively, Doc and Ernest have been in the yo-yo business for over 30 years and they came together to kickstart one of the most successful crowdfunded yoyo releases ever!

This is the Executive; A premium pocket yoyo with amazing style and flair that really performs!

They started off with just one main goal: creating a yo-yo that played great, but could easily fit inside your pocket (and not just any pocket but that super tiny pocket in your jeans!) They began by drawing some shapes and ideas and collaborating with our good friends at One Drop. The Executive was born!

The Executive is a high quality, ball bearing yo-yo in a mini-size. It's approximately 2" by 1.5", which is almost half the size of most top selling yo-yos. For something so small, it's amazing how well these things play. They take advantage of modern design and non-response yo-yo play to really pack a punch.

Many undersized yo-yos try to pack on the weight, but The Executive proves that small yo-yos don't have to feel really heavy to be fun. They hit this one out of the park and here at YoYoExpert we are honored to have this available in a stunning red!