From UNPPRLD:In Hyeok Choi has been a key role in the UNPRLD brand since he joined us in 2017. He is a multifaceted talent - not only is he incredibly stylish at yo-yoing, but he is also a great artist.

Informel is his new signature yoyo - Named after a distinctive art form, but the literal meaning of the word is “atypical”. This term represents In Hyeok’s approach to both yo-yoing and art - he always strives to break the mold. This new design, loosely inspired by UNPRLD Corruption, features a light weight for extended play and low-profile, round undercut rims for high stability and comfort. Finished with a blasted profile and a polished cup for max aesthetics.

We are proud to create something for In Hyeok that is both suitable for his style of yo-yoing and represents his identity outside of yo-yo. Informel will be available in stores this summer - stay tuned for more details.